Premium Leads, Leads, About Leads, All About Leads
September 2nd, 2010
Premium Leads
TriVitas vision and
driving force is to help others
experience wellness
Membership in TriVitas growing community fosters a strong understanding
of two concepts, the health-enhancing power of NUTRIENTS and the importance of
NURTURING practices for physical, emotional and spiritual health.
As more
Members discover the rewards of living with greater health, wellness and desire
to share their wellness experience, we believe others will follow in the pursuit
of a healthier life. Our hope is that this
growing wellness community will
become an influence for change reversing the devastating trends we see today
with obesity and lifestyle-related diseases impacting the lives of millions of
people.
All it takes is the belief, commitment and the courageous action
of millions of community members for trends to be reversed and new trends to be
established. As a community of wellness seekers, we
are not willing to sit
idle while our children and grandchildren are influenced by lifestyle trends
that offer a poor quality of life and shorter life span. We will raise our voice
to be heard in the media as well as in the halls of government that health and
wellness are essential in supporting a productive
society.
TriVitas Wellness Community is part of our ongoing mission to empower anyone who wants to live a life of joyful, vibrant good health and pursue meaningful purpose. Michael R. Ellison
TriVitas Wellness Community started eight years ago with Michael
Ellison, whose heart burned with a flame of passion to help others experience
greater health.
Today that community has grown into an
international community of people pursuing health and purpose. The TriVitas
community has grown into a large membership base supported by dedicated
employees, health professionals, a medical advisory board, leading medical
institutions, major universities and research laboratories all working together
to support greater wellness for those who desire it.
After recovering
from his own health crisis over ten years ago, TriVita CEO and Founder Michael
Ellison committed himself and his energy to building a company and wellness
community that supports the mission and pursuit of a healthy lifestyle. A
community where vitality, energy, healthy emotions and a relationship with God
are the foundational stones of the lives of its
Members.
To learn more about the product, and the unique Trivita101 concept, view this site: http://trivita101.com
Raymond C.
Hausler & Brian Scott (my son)
Premium Leads
Premium Leads
Premium Leads
Premium Leads
Premium Leads
Leads are created in any number of ways, including PPC (pay per click), organic search (SEO), radio, TV, affiliate network, print, direct mail, telemarketing and/or display advertising.
Which leads are the most effective?
You should really first ask yourself what is my goal in acquiring new leads, how many sales per day do I need, what is the cost per sale I need to obtain, what is the cost per sale in relation to my labor and overhead costs, how much commission do I need to payout to attract the best talent and there are a number of other variables that will be particular to your industry. How much money do I have to float before Im in the black, whats the lifetime value of a customer, are you selling a residual based program, are you selling a one-off, do you have the ability to up sell new and existing clients. It is imperative that you have some sense of the above in order to figure out want you need to get out of a lead.
What is a Quality lead?
Our standard definition of a quality lead is when a consumer fills out a lead form with their correct information and who is interested in the product or service offered.
There are many companies generating quality leads where consumers have shown interest or intent in the product or service offered. The next assessment of quality is measured by:
Contact rate - How many people did I talk to that were interested in my product/service from the batch of new leads.
Bad/Numbers Disconnects How many numbers were not working, disconnected or when called you reached the wrong contact person.
Unworkable Leads How many leads were contacted but lost interest, are no longer interested or purchased a competitors service.
Sales How many sales were made from the leads and what was the average revenue per sale.
Using this basic data you will be able to derive metrics that will support a quality ranking from your various lead sources which will help you determine which leads measure up to your quality standards. Once a baseline is constructed it will be easy to add new sources and delete underperforming ones.
What is a lead that comes from the source?
A source lead is one thats generated by a company where the consumer fills out a lead form that is hosted on an ad server and/or is generated from traffic redirected to your own landing page. The traffic can come from affiliate networks, display advertising, e-mail advertising, search engine advertising or could be a live inbound call to your call center that is a direct result of radio/TV/print/mobile or Internet advertising.
Typically a lead that comes from the source is going to be your cheapest lead. These leads are unfiltered and are as-is which is why the cost of the lead is lower then that of a premium lead.
What is a premium lead?
A premium lead is one that originated at the source but has undergone some type of quality control to remove disconnected/bad numbers and consumers that show no interest in the product or service. This type of lead will cost you more money because someone elses labor was used to remove unworkable leads. The end result is you spend less labor and time filtering out your leads. A premium lead is great for organizations that have not met their lead threshold and for organizations that are running hybrid campaigns it helps increase labor efficiencies.
What Next?
Each lead type is always dependent on the companys goals. In many cases a cheaper lead makes sense because even after you use your labor for filtering you still end up with a lower cost per lead, cost per contact and overall lower cost per sale.
We suggest that you contact us to discuss how we can help you execute your goals.
Premium Leads
Premium Leads
Business Owners
Founders of
TriVita101TEAM & TriVita101HEALTH
TriVita Business Affiliate http://trivita.net/13204337
Veretekk Platinum member
7500 W. Lake Mead Blvd, Suite 9-172
- Las Vegas, NV 89128
